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Description

This two-day training program is designed to help participants master the art of Search Engine Optimization (SEO) and learn how to drive quality traffic to their websites. With a focus on natural referencing, this course will cover the latest techniques and best practices for optimizing websites to rank high on search engine results pages (SERPs). Participants will gain a solid understanding of the key principles of SEO, including keyword research, on-page optimization, technical optimization, link building, and content marketing. Through hands-on exercises and case studies, participants will also learn how to measure the success of their SEO efforts and make data-driven decisions to continuously improve their website's search engine visibility. Whether you're a website owner, digital marketer, or content creator, this training program is essential to staying ahead of the competition and driving more targeted traffic to your website.

Day 1:

  • Introduction to SEO and its benefits
  • Key SEO principles and techniques
  • Keyword research and selection
  • On-page optimization
  • Technical Optimization
  • Hands-on exercises

Day 2:

  • Off-page optimization
  • Link building strategies
  • Content marketing for SEO
  • Local SEO
  • SEO analytics and measurement
  • Case studies

This training is suitable for anyone involved in website management or digital marketing, including: 

  • Website owners and administrators 
  • Marketing and communications professionals 
  • Content creators and editors 
  • Digital agency professionals 
  • Anyone interested in improving their website's search engine visibility and attracting more targeted traffic.

Participants should have a basic understanding of website management and digital marketing concepts. No prior SEO knowledge is required.

  • Understand the key principles of SEO and how they can be applied to your website 
  • Learn how to optimize your website for search engines and create high-quality content 
  • Develop a comprehensive SEO strategy that aligns with your business goals 
  • Understand how to measure the success of your SEO efforts and make data-driven decisions 
  • Gain practical experience through hands-on exercises and case studies

We design, build and support digital products for clients who want to make a positive impact in their industry. Creative with technology, we develop great solutions to help our clients grow and especially by strengthening our relationships based on continuous improvement, maintenance, support and hosting services.

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