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This comprehensive three-day training program is designed to help participants boost their advertising campaigns on top display platforms, including Google, Instagram, Facebook, and more. With a focus on practical skills and hands-on exercises, this course will cover the latest tools, techniques, and best practices for creating effective display ads that drive traffic, engagement, and conversions. Participants will learn how to develop compelling ad creatives, target the right audience, optimize campaigns for maximum ROI, and measure the success of their display advertising efforts. Whether you're a marketing professional, social media manager, advertising agency professional, or digital media planner, this training program is essential to stay ahead of the competition and drive more targeted traffic, engagement, and conversions to your website.

Day 1:

  • Introduction to display advertising and its benefits
  • Principles of effective display ads
  • Targeting and segmentation strategies
  • Ad format options
  • Creative design for display ads
  • Hands-on exercises

Day 2:

  • Display ad campaign creation and management
  • Budget optimization and bid strategies
  • Ad testing and optimization
  • Retargeting and remarketing strategies
  • Case studies

Day 3:

  • Advanced display advertising techniques and strategies
  • Measuring and analyzing display ad performance
  • Reporting and campaign optimization
  • Emerging trends and best practices in display advertising
  • Hands-on exercises

This training program is suitable for anyone involved in digital marketing or advertising, including: 

  • Marketing and communications professionals 
  • Social media managers 
  • Advertising agency professionals 
  • Digital media planners and buyers 
  • Anyone interested in improving their display advertising skills and driving more targeted traffic, engagement, and conversions to their website.

Participants should have a basic understanding of digital marketing concepts and experience in running online ad campaigns. No prior display advertising knowledge is required.

  • Understand the principles of display advertising and its benefits 
  • Learn how to create and optimize display ads on Google, Instagram, Facebook, and other platforms 
  • Develop a comprehensive display advertising strategy that aligns with business goals 
  • Understand how to measure the success of your display advertising campaigns and make data-driven decisions 
  • Gain practical experience through hands-on exercises and case studies

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