Social networking and community management training - Strategic fundamentals

Description

This three-day training program is designed to provide participants with a comprehensive understanding of the strategic fundamentals of social networks and community management. With a focus on practical skills and hands-on exercises, this course will cover the latest tools, techniques, and best practices for developing effective social media strategies that drive engagement, followers, and conversions.

Participants will learn how to identify their target audience, develop compelling content, optimize their social media profiles, and measure the success of their social media efforts. They will also gain an understanding of the role of community management in building brand loyalty, reputation, and trust. Through interactive exercises and case studies, participants will gain practical experience in developing effective social media strategies, engaging with followers, analyzing social media metrics, and managing online communities.

Whether you're a Social Media Manager, Community Manager, Digital Marketer, Marketing Professional, Communications Professional, or anyone interested in enhancing your social media management skills and understanding the strategic fundamentals of social networks and community management, this training program is essential to stay ahead of the competition and drive more engagement, followers, and conversions to your brand.

Day 1:

  • Introduction to social networks and community management
  • Overview of top social media platforms and their features
  • Identifying target audience and developing buyer personas
  • Creating social media content strategy
  • Hands-on exercises

Day 2:

  • Developing effective social media content
  • Optimizing social media profiles for maximum visibility
  • Creating and implementing a social media posting schedule
  • Engaging with followers and fans
  • Case studies

Day 3:

  • Community management fundamentals
  • Identifying and managing online communities
  • Building brand loyalty, reputation, and trust through community
  • management
  • Social media analytics and measurement
  • Case studies

This training program is suitable for Social Media Managers, Community Managers, Digital Marketers, Marketing Professionals, Communications Professionals, and anyone interested in enhancing their social media management skills and understanding the strategic fundamentals of social networks and community management.

Participants should have a basic understanding of social media platforms and digital marketing concepts. Some experience in social media management and content creation is helpful but not required.

  • Understand the strategic fundamentals of social networks and community management
  • Develop skills to create engaging content for social media platforms
    Identify and engage with the target audience
  • Measure the success of social media campaigns using metrics and analytics
  • Understand the role of community management in building brand loyalty, reputation, and trust
  • Gain practical experience through hands-on exercises and case studies

Training Details

  • Reference : VIR-SNCM2
    Training location : Virtual Classroom
    Date :
    Duration : 3 Days (21hrs)
    Price : FCFA600,000

Currency

Training location

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